*how* it works
to train people at scale
...all year long
*HOW* it works
KNOWING DEVELOPMENT CANNOT BE PULLED AWAY FOR TRAINING
Lessons are in small 3-15 minute chunks
CHECK OFF LESSONS TO START-AND-STOP THROUGHOUT THE WEEK
Short lessons consumed over time is actually causing development teams to remember more and be able to quote what they learned during meetings. This means people will remember more than traditional courses... delivering better results, greater efficiency and a quicker road to synergy.
BECAUSE PEOPLE LEARN BEST OVER TIME
Each week's curriculum launches on Monday
This continues for 6 weeks
So that content is consumed in a strategic ramp-up succession, it launches online every Monday for 6 weeks, getting progressively more complex over time.
TO ENSURE IT STICKS WITH EVERYONE
You get access for 1 full year
Developers like the way it's organized, and it makes a kick butt SEO Reference Desk.
KNOWING DEVELOPMENT IS REALLY BUSY
There is a highlights track
Have them watch the important lessons (featured as the Highlights Track) and keep the rest as dev’s kickbutt SEO Reference Desk.
BECAUSE DEVELOPERS WILL HAVE QUESTIONS
There are monthly live Q&A calls
Every month there is a live Q&A call for all students. Submit your questions and we'll pull up tools and source code to help ramp up everyone to advanced technical SEO quickly.
Need private Q&A calls?
Prefer to do Q&A yourself?
register people in the training
Hold your own Q&A sessions
Benefit from the turn-key online SEO training and showcase your unique expertise by doing weekly lunch-n-learns, office hours or Q&A meetings.
It's low effort for the SEO team:
REGISTER PEOPLE FOR TRAINING
SHOW UP FOR Q&A CALLS
easy. peasy.
train everyone in the next 6 weeks
without impacting the seo team's projects
This course is tailored to educate each dev role in your organization:
each role walks away
understanding their seo *responsibilities*
- Developers - Front-end and Back-end
- Business Analysts
- Tech Writers
- People Who Write Technical Documentation
- Project Managers
- Scrummasters
- QA Testers
- Product Owners
- Product Managers
- The SEO Team
- User Experience Designers - while not geared towards UX designers, the designers who have been in this course were blown away by the impact they have on SEO.
It’s exactly what they need to know... and nothing irrelevant.
FOOL-PROOF
ICONS IDENTIFY WHEN TO PULL IN SEO
Content clearly flags when SEO input is needed and why, causing dev to chase the SEO Team for a change! It's not just being there that makes it work... it's how we talk about it and present it that drives a change in development's behavior.
THE COURSE CONSTANTLY
REINFORCES *HOW* TO WORK WITH THE SEO TEAM
One SEO manager said it's the perfect balance of tough love for development.
YOU CAN TRAIN TEAMS @ SCALE ALL YEAR LONG
IT’S GREAT FOR ON-BOARDING NEW EMPLOYEES
One SEO manager reported a mini-revolt when their site license was ending, because managers loved it for onboarding new employees.
ENHANCE WITH
YOUR OWN LESSONS IS AN OPTION
... BUT IT WON’T BE NEEDED
Love the idea of this training, but thinking you need to be able to add your own lessons to customize? You can upgrade to that, but as Cars.com found, it’s not needed:
“We had some reservations before deciding to purchase the course...
We expected to feel the need for customized modules,
but at the end of the day the content in the course was thorough enough
that we were able to launch and fly."
- Bonnie Gibbons, Cars.com
LEARN FROM ONE SINGLE TRAINER
THIS BRINGS CONTINUITY AND COHESIVENESS
This is one single trainer sitting down for a conversation with development roles on every topic of SEO via recorded videos. It’s not a bunch of different trainers giving disconnected webinars or conference presentations pieced together.
Lessons relate to and reference each other, share analogies, convey similar messages, use consistent vocabulary, and even give some tough love---making it one cohesive system.
TIP: Pair this with all the F2R online training programs for all roles and you have one single unified message on SEO across the entire organization. How’s that for *instantly* getting people on the same page, company-wide?
