Kindle version coming July 2017.
Danny Sullivan, Search Engine Land & SMX
Your SEO team has stellar SEO skills, motivation and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better... and you're right, "it" can be a lot better. The secret to "it" is to get SEO done right the first time, by the right people, at the right time.
Easier said than done? Well, yes and no. It is nearly impossible to achieve that goal without an effective methodology. This book will show you exactly what that effective methodology looks like, step by step.
IT'S THE NEWER, MORE POWERFUL,
MOST EFFECTIVE APPROACH TO ENTERPRISE SEO
F2R is a systematic approach to enterprise SEO... plus it gets non-SEO teams to consistently do their 20% of SEO that makes 80% of the impact every single day.(Woohoo!)
The Executive SEO Playbook is the F2R handbook. It condenses our F2R System, a step-by-step approach to integrating SEO in a way that makes it a systematic, unquestioned part of everyone's everyday business activities, so that SEO happens at the right time, almost every time, by dozens to hundreds of people organization-wide. When this happens, you're a bonafide SEO Force to Reckon With, or what we call an F2R Organization.
ARE YOU READY TO F2R?
NOT ONLY FOR EXECUTIVES
THE FULL POWER IS IN GIVING IT TO EVERYONE
Even in football the entire team gets the playbook!
It's a playbook written for executives, who we know only have time for something straightforward and actionable. But, the full power of this book comes to life when it's in the hands of every single person who can help or hinder SEO with everyday decisions.
WRITTEN FOR EXECUTIVES,
BUT IT WILL INFORM
LEARN HOW TO USE OUR
CHECKLISTS + WORKSHEETS
The book walks through how to use many of the F2R Methodology's checklists, worksheets, and gap analysis that we use when applying F2R to our client projects.
Meet Jessica Bowman
The Author. Our Founder. Former In-house SEO Manager.
Trusted adviser to some of the biggest brands online.
She has unlocked the "je ne sais quoi" that makes everyone in large organizations happily pursue SEO. She has gotten development to start coming to the SEO team's desk for requirements within hours, and people consistently inviting the SEO team to key meetings in weeks. She challenges your thinking and up-levels your strategies.
... she's someone you want to learn from.
You'll looOOoove how F2R
Just Makes SEO Easier