Free Resources
for inhouse SEO managers
SMX Next 2021
training non-seo teams
SEO Army Worksheet -- to help you Identify and inventory everyone that should be in your SEO Army across the entire organization
(Google spreadsheet)
SEO Certification and other ways to get more out of the SEO training you give to non-SEO teams
(Webinar replay)
Getting Budget
How to quantify the value of SEO training to secure big budgets from executives
(Webinar replay)
How to present actual SEO revenue vs. what SEO revenue could have been if things were done properly for SEO
(Short 4 minute video)
How do other companies justify the value of SEO integration and secure budget? Here's how!
(PDF file)
Operationalizing SEO company-wide
The 4 Seasons of SEO that every company goes through. Know which you are, it determines how to operationalize SEO
(Video + PDF Download)
Communicating with Executives
The one slide that changes the conversation with executives:
A comprehensive SEO framework
(Webinar replay)
Technical SEO
How to use page speed tools and evaluate the data
Replay: Coming Shortly
Learn how to use the tools recommended by Google to identify important SEO page speed metrics, and what is causing them to be so high.
JavaScript: What SEO managers AND DEVELOPERS need to know about JS
Replay: Coming Shortly
In this webinar we'll unpack JavaScript - what works for SEO, what doesn't, how to test it, and some of the most common for coding SEO friendly JavaScript.
SEO, JavaScript and Page Speed
Replay: Coming Shortly
