Free Resources

for inhouse SEO managers

SMX Next 2021

SMX Next 2021

(Downloadable Resources)

training non-seo teams

Critical Page Speed Metrics

(Webinar Replay + Slides)

Preparing Developer Requirements for Google Core Web Vitals

(Presentation Replay)

Simple method to calculate SEO Lift


(Webinar Replay + Excel Template)

How to build a company-wide SEO Army (Your Action Pan)

(Webinar Replay)

Build your ongoing training plan

(Google spreadsheet)

SEO Army Worksheet -- to help you Identify and inventory everyone that should be in your SEO Army across the entire organization

(Google spreadsheet)

SEO Certification and other ways to get more out of the SEO training you give to non-SEO teams

(Webinar replay)

Getting Budget

How to quantify the value of SEO training to secure big budgets from executives

(Webinar replay)

How to present actual SEO revenue vs. what SEO revenue could have been if things were done properly for SEO

(Short 4 minute video)

How do other companies justify the value of SEO integration and secure budget? Here's how!

(PDF file)

Operationalizing  SEO  company-wide

Must do's to optimize your organization for SEO

(Webinar replay)

The 4 Seasons of SEO that every company goes through. Know which you are, it determines how to operationalize SEO 

(Video + PDF Download)

Communicating with Executives

The one slide that changes the conversation with executives:

A comprehensive SEO framework

(Webinar replay)

Technical SEO

How to use page speed tools and evaluate the data

Replay: Coming Shortly

Learn how to use the tools recommended by Google to identify important SEO page speed metrics, and what is causing them to be so high.

JavaScript: What SEO managers AND DEVELOPERS need to know about JS

Replay: Coming Shortly

In this webinar we'll unpack JavaScript - what works for SEO, what doesn't, how to test it, and some of the most common for coding SEO friendly JavaScript.

SEO, JavaScript and Page Speed

Replay: Coming Shortly