LEVEL 1 CERTIFICATION
Our role-based Level 1 Certification is designed to ensure there is a company-wide vocabulary that everyone remembers and ensure that people recognize when to pull in the SEO team.
It’s not designed to be a tough certification (that's Level 2). Level 1 certification is designed to ensure that people can:
- Keep up with an SEO conversation in meeting.
- Identify when to pull in the SEO team.
LEVEL 2 CERTIFICATION
This is a tougher certification worthy of a trophy and celebration when received.
Level 2 certification challenges you to:
- Think about how to apply SEO knowledge in real-life situations
- Recognize what SEO risks are and have the ability to talk about SEO - even when the SEO team isn’t in the room.
- Recognize when SEO must be part of the conversation.
Let’s face it, the SEO team can’t be in every meeting, so you need people company-wide who understand how to apply SEO for their role at a more senior level. This certification helps get people there, company-wide.
