SEO Certifications

                   (Role-based, company-wide)


Our role-based Level 1 Certification is designed to ensure there is a company-wide vocabulary that everyone remembers and ensure that people recognize when to pull in the SEO team.


It’s not designed to be a tough certification (that's Level 2). Level 1 certification is designed to ensure that people can: 

  1. Keep up with an SEO conversation in meeting.
  2. Identify when to pull in the SEO team.


This is a tougher certification worthy of a trophy and celebration when received. 


Level 2 certification challenges you to:

  1. Think about how to apply SEO knowledge in real-life situations
  2. Recognize what SEO risks are and have the ability to talk about SEO - even when the SEO team isn’t in the room.
  3. Recognize when SEO must be part of the conversation.


Let’s face it, the SEO team can’t be in every meeting, so you need people company-wide who understand how to apply SEO for their role at a more senior level. This certification helps get people there, company-wide.