ONLINE SEO TRAINING FOR DEVELOPERS + ALL DEV TEAMS THAT
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AFTER 15 YEARS DOING IN-HOUSE, ENTERPRISE SEO
WE UNDERSTAND DEVELOPMENT TEAMS
& ALL THEIR ROLES UNLIKE ANYONE ELSE IN SEO
All their shortcuts, misunderstandings, forgetting (and intentionally skipping) SEO have been accounted for in this Online Technical SEO course for development. It’s uniquely designed for the roles in development, how they think, how they need to reference course material later, and to annihilate their misconceptions.
We have an approach that makes them hungry for more, and eager to pull in the SEO team. Enroll everyone and it becomes the SEO system that propels you to a bonafide SEO Force to Reckon With.
IN CONVENTIONAL SEO TRAINING,
DEVELOPMENT MAY LEARN A FEW GREAT TIPS
INSTEAD... they continue to SKIP SEO and MAKE MISTAKES
Despite their best intentions and above and beyond efforts, development still gets things wrong. This happens because there are so many opportunities to (1) misinterpret vocabulary and requirements, and
(2) because there are many ways to code something "SEO Friendly" that are wrong for a particular scenario.
"SEO FRIENDLY" isn't always "SEO FRIENDLY"
and we account for that.
Cars.com's Jake Marcet calls this video "SEO Gold"
TO ENFORCE THE RIGHT PROCESS
WE WEAVED IN HOW TO WORK WITH THE SEO TEAM
When to pull in the SEO team becomes crystal clear to F2R participants, it’s a foundational principle throughout the online training, and it’s highlighted with indicators in training videos, checklists and decision worksheets to reinforce the point. They'll finally "get it" with this program, and "it" will fit easily into their current processes.
IT'S DESIGNED TO FIT IN DEV'S TINY 3-15 MINUTE BREAKS
... And when extra short on time, they could watch the most important lessons (featured as the Highlights Track) and keep the rest as dev’s kickbutt SEO Reference Desk
THERE IS A FOOL-PROOF METHOD FOR KNOWING WHEN
SEO INPUT IS NEEDED
Content clearly flags when SEO input is needed and why, causing dev to chase the SEO Team for a change!
WE REINFORCE *HOW*
TO WORK WITH THE SEO TEAM
It’s not just SEO how-to on slides... it’s a conversation on how to collaborate with the SEO team moving forward.
YOU CAN TRAIN TEAMS @ SCALE ALL YEAR LONG
IT’S GREAT FOR ON-BOARDING NEW EMPLOYEES
One SEO manager reported a mini-revolt when their site license was ending, because managers loved it for onboarding new employees.
LEARN FROM ONE SINGLE TRAINER
THIS BRINGS CONTINUITY AND COHESIVENESS
There is one single trainer sitting down for a conversation with development roles on every relevant topic of SEO via recorded videos. It’s not a bunch of different trainers giving disconnected webinars, or conference presentations pieced together.
Lessons relate to and reference each other, share analogies, convey similar messages, use consistent vocabulary, and even give some tough love---making it one cohesive system.
INNOVATIVE DECISION WORKSHEETS
+ SEO CHECKLISTS
There are many ways to develop your latest design... so our decision worksheets identify the most common coding methods, when to use each, and spell out the “SEO Friendly” approach to coding for different situations. Each has a name, so you’re all referring to the same thing - no more misunderstandings!
EVEN SEASONED SEOs HAVE TAKEAWAYS
Your trainer, Jessica Bowman, has been engaged to train teams for some of the most savvy SEO managers in the world. She has a unique way of explaining SEO that just works to get the other teams rallied around SEO... and seasoned SEOs learn from that.
“The course taught me how to communicate effectively with development and almost instantly development started inviting me to the meetings that I couldn't get into prior.”
- Bizu Hodge, TotalWines.com
“The results were instant...
We just finished our fastest growing quarter.”
-Bonnie Gibbons, Cars.com
YOUR ONLY CHALLENGE WILL BE
THAT THE SEO TEAM IS BUSIER
...But that’s a #goodproblem
F2R training just works. It gets people on the SEO bus, and gets SEO a seat at the table. All those conversations you were left out of... you’ll start being front and center.
No more chasing projects and putting out SEO fires. And, the SEO team will be busy with proactive SEO... revenue and market share growing SEO.
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