GENAI (GEO) is far beyond SEO
Real strategies span across the entire organization.
CMO's will rely on their COO to fix many AI visibility gaps.
AI JUDGES COMPANY-WIDE SIGNALS
AI doesn’t just judge your content. It learns from signals across your entire organization—product, merchandising, fulfillment, support, and more—shaping whether, when, and how you get recommended. It's far bigger than optimizing content.
LLM Perceptions REVeAL OPS ISSUES
When discoverability gaps appear it's usually due to LLM perceptions. These perceptions reveal operational weaknesses your SEO or marketing teams can fully resolve. Instead, they require cross-functional fixes and operational alignment, often led by the COO.
we help brands:
- Uncover where signals are misaligned,
- Unearth LLM perception gaps blocking AI visibility
- Identify which teams + workflows need to adjust in order to remain discoverable
- Debrief everyone involved
- Build the new content strategy for AI Visibility
- Improve workflows quickly so change LLM perception asap
"GEO" alone
won't fix
visibility Gaps
AI systems don’t just evaluate your content—they learn from signals across your entire organization (published by anyone online) to determine if, when, and how to recommend you.
Signals from product, merchandising, fulfillment, and support shape your discoverability. Content optimization alone can’t fix misalignments in these signals.
If these broader, company-wide, signals contradict or weaken your content, AI will choose not to recommend you. We see it again and again.
AI Visibility Optimization will be company-wide initiative.
AI Visibility is the new frontier for the cmo + cOo
"GEO" tactics is one slice of the pie. If you want your brand to stay discoverable in the AI era, it will take more than content tweaks.
It will take "GEO" and cross-functional change. We have identified 54+ levers to grow visibility in LLMs. We'll help identify which belong in your roadmap, and when.