Site Redesigns  &  Migrations

get properly INTEGRATED INTO the PROJECT

We have a operations SEO methodology for accounting for SEO in large enterprise-level web projects. We'll get the SEO discipline integrated from requirements, to content to Unit and QA testing.

before dev begins: comprehensive seo requirements

Create SEO solutions before they become problems. We’re not waiting for launch day to find issues; we’re preventing them from happening.

We understand the development life cycle and the potential un-SEO paths dev, writers, testers and more can take the project down. We know what all your other departments must do to prepare and how to limit the SEO risks they introduce. Our real life experience and time in the field offer invaluable council that's a game changer during what can be a very complex change in any company.

During Development: ensure SEO Requirements come to Life

During development our role is to ensure that SEO requirements are fully integrated and implemented accurately by the development team. This phase is crucial—small missteps during coding can have a major impact on search performance post-launch. We work closely with developers to make sure that every SEO requirement is met, every detail is validated, and that no SEO-critical elements are overlooked.

Throughout development, we provide hands-on guidance and regular check-ins with your team to ensure SEO standards are upheld. We’re there every step of the way to confirm that your new site is optimized from the core.

• Developer Standups:  We'll attend standups with dev so that any question or risk has immediate SEO input.  This gives hands-on guidance and regular check-ins with developers to ensure SEO standards are upheld.
  
  
• SEO Code Reviews: Where needed we review and validate SEO elements as they’re coded, validating to development that their code adhere to SEO best practices.
  
  
• Collaborative Coding Support: We collaborate directly with developers to address questions, provide clarifications, and resolve SEO-related issues as they arise.
  
  
• Unit Testing: As development progresses, where needed, we'll conduct unit testing to confirm that SEO requirements are fully and accurately implemented long before code moves to staging at the end of the project. We'll catching potential issues early to avoid costly fixes later.

Pre-Launch Protection: Pre-Launch SEO QA Testing

Most redesigns miss the last line of defense before going live--QA testing. We'll confirm the SEO requirements are properly implemented, as specified and identify new issues introduced during development.

• Unit and QA Testing: During development and before going live there are crucial SEO tests that must be done to ensure the site is ready for production.  We'll have a testing plan ready to ensure thorough and efficient SEO testing.
  
• Prioritize Issues:  We'll roll up our sleeves and do vital SEO testing, prioritize issues and define the showstoppers.
  
• Define show-stoppers: During QA there are issues that can be fixed later, but some that should be fixed before going live. We'll prioritize them all.

SEO Safety Net: Post-Launch testing & monitoring

We don’t just deliver a requirements document and walk away; we stay engaged to monitor SEO performance, identify any post-launch issues, and make adjustments to ensure sustained growth and visibility.

After implementation, we conduct a thorough post-launch analysis to ensure that everything is working as intended.

• Post-launch testing:  SEO isn't done once the site goes live. There are crucial SEO tests that must be done in the minutes after going live to ensure the site is still ready for production.  We'll have a post-launch testing plan ready to ensure thorough and efficient SEO testing.
   
• Monitor for issues:  The days and weeks reveal SEO success in the launch, or SEO problems. We'll monitor the site and various tools for any problems search engines have crawling the site.