Learn why SEO won’t deliver the results you expect, no matter how skilled your team is, if SEO operations aren’t properly integrated into your organization. How marketing leaders handle SEO operations determines if your company will be an “SEO Pacesetter” or an “SEO Avoider”.
This session provides a framework for SEO success that's especially relevant to marketing operations and technology teams.
This is the workshop where you get questions to all your nuanced questions answered in a day… by bouncing it off a room full of other in-house SEO managers that understand your complex systems, legacy challenges, and if/then scenarios that aren't discussed at conferences and are willing to pull back the curtain and show you exactly what they’re doing.
2019 Agenda will be posted soon, but keep an eye out for interesting topics Jessica will be speaking on.
The SEOinhouse.com booth will be at the SMX East Expo Hall. Look for the orange balloons... and pick up a copy of The Executive SEO Playbook (Jessica Bowman's book on managing SEO inhouse). Stop by and stay hi. :)