The customer journey that is missing from most companies’ strategies is the journey from the search box, to a SERPs page, eventually landing somewhere in the middle of your site, and hopefully staying.
You probably know some of these factors, but are you effectively acting on them the way search engine's want? This customer journey is so important, we put together a webinar, which is now available for purchase.
You will learn:
What search engines care about and what they can measure
How to design for Google’s (or Bing’s) customer, not yours - and why
What Google says specifically about SEO User Experience
Metrics to use to help evaluate your scoring & competitor analysis
How to introduce the topics to your company and get them on board
Search engines talk about “improve your user experience,” but there is more to it than designing for your customers. What they’re not saying, but really mean, is that they want you to improve the user experience for their customers... that means a different customer journey.
Ideal for: SEO Managers, User Experience Designers, Product Managers