In-house SEO RoadmapSM

Training & Workshop

 


 
Agenda
 
Pricing
 
Dates 		 

Step-by-Step:
How to organize a Successful In-house SEO Program

One full day of expert advice on how to implement SEO in-house. This seminar is specifically designed for, and limited to, companies either starting in-house SEO or are ready to take their program to the next level.

An intimate setting of only 10 attendees and in-house SEO Expert, Jessica Bowman. There won’t be agencies trying to sell you, instead it’s an information packed, intensive day of actionable advice and step-by-step directions on how to get your SEO program to a level that few companies have achieved to date.

“You can spend months figuring it out and fumbling along the way, or you can spend one day getting the step-by-step approach to building an in-house SEO program. You’ll get the same roadmap that I implemented when working as an in-house SEO at Yahoo! Inc., Enterprise Rent-A-Car and Business.com.”
 
- Jessica Bowman
  In-house SEO Advocate & Founder, SEOinhouse.com

 

Agenda

 

8:30 am Registration
 
9:00 am The Life Cycle of an In-house SEO Program: Preparing for the Road Ahead
In this session, we’ll examine the 4 phases of a in-house SEO program, identify where you are today and tactics you need to employ to maximize the opportunities and to pave the way for the road that lies ahead so that your SEO program can reach synergy with IT and Marketing as quickly as possible.
 
10:15 am  SEO and the Development Life Cycle
This is when you begin to realize why SEO in-house goes wrong - because you’re missing out on the most critical activities! We’ll look at what happens to take a change on a site from inception to launch, which discussions, deliverables and actions that SEO needs involvement.
 
Noon Lunch (provided)
 
1:00 pm The SEO Reports and Executive Dash Board You need to be Running
During this session, we’ll talk about all of the reports you need for your in-house SEO program, including:

  • Ongoing reporting
  • Managing your keywords and which pages are optimized for each page
  • Finding your low hanging fruit opportunities for boosting rankings and traffic
  • Demonstrating the branding visibility as a result of SEO
  • When your analytics suck (some companies just don’t have analytics, and we have the report that will show value to SEO beyond rankings)

Note: Platinum registration includes the downloadable Excel templates for each report that we discuss.
 
2:00 pm Top Mistakes and Keys to Success
Here is where you learn what companies are doing right, and what they’re doing wrong, when implementing in-house SEO. We’ll go over the key things you do want to do, and the things you don’t want to do. You’ll get candid examples and stories from the trenches so that you know what to dodge and what to build to make your in-house SEO program run smoothly.
 
3:30 pm We address your challenges Group Discussion
The closing of this training involves you identifying your top challenge that you face right now, and the room full of in-house SEOs and in-house SEO expert, Jessica Bowman will rattle off potential solutions that you can take back and implement immediately. As each attendee identifies their issues, you will know what to do when you face the same situation.
 
4:30 pm Wrap-up & Final Q&A
Jessica will stay as long as you need to answer any specific challenges you’re facing and brainstorm solutions.
 

 
 
 

In-house SEO RoadmapSM Training & Workshop Includes:

 

Basic Gold Platinum
Workbook & Course Materials
Written & led by in-house SEO expert, Jessica Bowman who built in-house SEO programs for Yahoo! Inc., Enterprise Rent-A-Car and Business.com
  		x x x

  		In-house SEO Politics
(Special Report)
27 strategies for working with the key roles in the development life cycle.
 
Value: $49
  		x x x
Audio of the entire Day
Download the audio recording for the entire day of training, for future reference and for explaining what you learned to management and IT
 
Value: $399
 		 x x

  		Microsoft Excel Report Templates
Download the report templates for every single SEO report that we discuss so that you don’t have to reinvent the wheel
 
Value: $499

 x
2 hours phone consulting
Choose your consulting with an SEO Engineer or SEO Strategist. Alternatively, you can choose a one hour call with in-house SEO expert, Jessica Bowman.
 
Value: $600

 x
$999
Value: $848		 $1,299
Value: $1,247		 $1,699
Value: $2,346
2009 Limited Schedule:
Basic Gold Platinum
Feb. 25, 2009 (San Francisco, CA) Register Register Register
Apr. 15, 2009 (San Francisco, CA) Register Register Register

All training sessions are held at our office, located at 71 Stevenson in San Francisco, CA.