Thought Leadership

Enjoy these articles written by SEOinhouse.com:

In-house SEO Life Cycle

The In-house SEO Life Cycle, Search Engine Land
When the Honeymoon Ends, Search Engine Watch

Starting your In-house SEO Program

When to bring SEO In-house, Search Engine Land
In-Housekeeping 101: Where to Put Your SEO Department, Search Engine Land
Hit the Ground Running with In-house SEO, Search Engine Land
Do you need SEO standards for your company? , Search Engine Land

In-house SEO Staffing

When You Can’t Afford Michael Jordan (Subscription Required), Search Engine Watch
No, Jr. You Can’t be our SEO Leader (Yet), Search Engine Land
Tips for Your First Days In-house, Search Engine Watch

Working with the Rest of the Company

Raising the Organizational Visibility of the Search Marketing Function, Search Engine Land
Where SEO Belongs in the Development Life Cycle, Search Engine Land

Nobody Likes to Hear Their Baby is Ugly, Search Engine Watch
IT Roadblocks? Try some In-house SEO Training, Search Engine Watch

Misc. In-house SEO Articles

SEO Site Audit – A Wise Investment for All Companies, Search Engine Land
SEOs Should Understand Network Infrastructure, Search Engine Land

Directory Sumission Vitals, 2007 Essential Guide to Search Engine Marketing (PDF, page 18)

Reputation Management

What are Search Engines Saying about Your Brand
13 Tips for Getting Page 1 Rankings for your Brand
Dominate Page One for your Brand Phrases
What to do When Your Company Wikipedia Brand Goes Bad
Protect your Employees Online
Search Engine Reputation Management: Setting and Maintaining Expectations

B2B SEO

B2B Issues: How to Beat Out Competition with Keyword Intelligence
Business Case for Expanding B2B SEM

Interviews with Leading In-house SEOs

In-house Spotlight: Baron Ginetti with Pronto.com (Formerly with Shopzilla.com)
In-house Spotlight: Bill Macaitis with Fox Interactive Media
In-house Spotlight: Tim Dineen with Indeed.com
In-house Spotlight: Marcus Couch with Entrepreneur.com
In-house Spotlight: Shane Vaughan with Balihoo
In-house Spotlight: Christian Science Monitor’s SEO
In-house Spotlight: Duane Forrester with Sports Direct Inc.
In-house Spotlight: Dustin Woodeard with Allrecipes.com
In-house Spotlight: Tanya Vaughan, HP’s in-house SEO
In-house Spotlight: Thomas.net’s Manager of Search Initiatives
In-house Spotlight: Aaron Shear, Shopping.com’s former in-house SEO
In-house Spotlight: Dave Roth, Yahoo! Inc.’s Director of Search Marketing

Events. Let’s Meet.

February 27, 2012 (San Francisco) - We're running the In-house SEO Exchange, the only event dedicated to in-house SEO. Meet big brand in-house SEOs. Bring your list of questions and get answers to each. Everyone shares their experiences and how they overcame the challenges you faced – it’s an open-the-kimono event.

February 28-March 1, 2012 (San Francisco) - Join Jessica at SMX West. Register now and save!

March 9-18, 2012 (Austin) - SXSW The largest interactive event returns to Austin. Planning on attending? Be sure to meet up with Jessica for your chance to pick her brain one-on-one!

March 21, 2012 (NY, NY) Jessica is presenting on innovative content generation for e-commerce websites at 10 am in the express clinic. Want to discuss options for your site? Her brain is ready to be picked! March 21, 2012 (NY, NY) - Jessica is Presenting onwebsite migrations at 2:30 during SES New York. Website migration coming up? We should talk, we're good at them.

June 5-8, 2012 (Chicago) - Attending the Internet Retailers E Commerce conference? So are we! Be sure to find us to talk about upcoming opportunities.

June 7, 2012 (Seattle) - Attend the SMX West In-house SEO Exchange, the only event designed by in-house SEOs for in-house SEOs. Don't miss out on the only safe haven for in-house SEOs!

June 7-8, 2012 (Seattle) - Attending the SMX Advanced? Be sure to add Jessica's presentations and the In-House Exchange to your plans! Early Bird registration goes through April 8, 2012.