• Need to scale SEO across thousands of pages? • Struggling to scale link building? • Have thousands or millions of pages to optimize? • Struggling with international SEO issues? • Need to do keyword research at scale? • Wondering how other SEOs do enterprise-level SEO? • Want to talk to these leading in-house SEOs about your challenges? Get solutions to these Enterprise SEO issues, and more! May 1-2, 2013 | Santa Monica, CA

Who attends? What can you expect? Who is speaking? What’s the agenda? Where to stay? Can’t make this event? Try the In-house SEO Exchange at SMX.

Who Attends

Attendees come from both big brands and smaller niche companies. We’ve had in-house SEOs from:

Who is not allowed to attend
Bloggers, vendors, press. We vet the list and do not allow non in-house SEOs to attend.

How In-house SEOs are Defined
“In-house SEOs” are people who work full-time at a company that does not offer search marketing services. If you do not fall under this criteria, your registration will be refunded, and you will not be admitted.

What to Expect

Get insider tips and tactics from some of the best in SEO within an intimate, “fire-side chat” atmosphere. Past speakers have included the industry’s top SEO’s from NFL, eBay, AT&T, REI, BusinessWeek, Shopzilla, CNN and many more.

Trouble-Shoot Enterprise-Level Technical Challenges:
Learn from a room full of seasoned SEOs, how they overcome unique technical challenges that often come from legacy systems. From band-aid fixes and work-arounds, to complete overahauls, someones been there before.

Provide Powerful Reporting:
Discover the SEO metrics you don’t read about. Get real examples of how other in-housers are delivering actionable reporting that raises eyebrows and gets the attention it deserves.

Manage SEO across Departments:
Navigate the politics of an organization with unique strategies from best in class SEO programs. Learn how to make SEO a bigger priority, distribute the workload to other departments, and manage the relationships necessary to make a culture of SEO flourish.

Assess Your 2013 Roadmap:
It will be here before you know it! – keep the ball rolling by trouble-shooting the first hurdles in your 2013 SEO Roadmap. Find out others’ priorities for 2013, and make sure you aren’t missing any opportunities.

Get Bang for Your Buck:
Ask in-house SEOs which vendors are working for them, what tools they can’t live without, and the unexpected places they’ve found extra cash in their organization that have been applied to SEO purchases.

Get More Mileage from your Work Week:
Don’t work harder, work smarter. Find practical ways that how others are making their jobs easier and staying on track.

And Much More!
No topic is off-limits. With the openness and fire-side chat format, the attendees drive the conversation and determine the topics. A few topics we look forward to discussing with you are:

Register Now

Agenda

Day 1	7:00 pm: Informal get-together. Come meet your fellow SEOs for bevvies and networking.
Day 2	8:30 am – 5:00 pm: In-house SEO Exchange, Detailed agenda TBD TBD: SEO Bonding Night – something that lets you get to know other in-house SEOs and have fun along the way
Day 3	8:30 am – 5:00 pm: In-house SEO Exchange, Detailed agenda TBD 5:15 pm: Time to leave the Shopzilla office, and we say our goodbye’s… sniff, sniff.
Day 4	Google Hangout with Jessica Bowman to go through any lingering questions that came up…and to reconnect with your now much missed SEO friends.

Meet the Speakers

Alex Volk (@alexvolk) Director of Search Marketing | Microsoft In his 7 years at Microsoft, Alex has led also led display advertising efforts for Microsoft.com, driven competitive strategy for various Microsoft sites, and created cross-company partnerships with other search marketing professionals. As the Director of Search Marketing at Microsoft. Alex is responsible for leading a team of SEO professionals dedicated to increasing the quality and quantity of organic referrals to MIcrosoft.com. Since founding the practice four years ago, Alex and his team have doubled the percentage of organic referrals to the site and developed a center of excellence that provides online marketers and publishers at Microsoft the tools and best practices necessary to drive improved site referrals, end actions, and revenue. Alex holds a Master of Business Administration in Marketing from the University of Southern California and a Bachelor of Business Administration from Southern Methodist University.

Warren Lee (@seocubed) SEO Manager | Adobe arren is responsible for over ~48 million monthly visits from SEO to ADOBE. Warren manages SEO for Adobe.com, Photoshop.com and the many web properties owned by ADOBE. Prior to ADOBE Warren worked for MOVE inc. where Warren was also an in house SEO manager responsible for keeping Realtor.com the #1 most visited website in the real estate industry as reported by Comscore.

Jeremiah Andrick (@jeremiah) Senior Digital Marketing Strategist | Logitech Jeremiah is a senior digital strategist at Logitech responsible for online customer acquisition and e-commerce. Prior to that Jeremiah was a Senior Program Manager at Microsoft on the Bing Webmaster Center team and Server and Tools Publishing Platform. Jeremiah is a public speaker and technical blogger on the role of digital strategy in business and on content strategy.

Markus Renstrom (@markusrenstrom) Head of SEO | Yahoo! As the Head of SEO at Yahoo!, Markus Renstrom is mainly responsible for making the publishing platform search compliant. He has more than eight years of experience working on local and international SEO projects, six of those working with optimization at Yahoo!.

Lee Moore Search Program Manager | IBM Lee has been in hardware and software since 1987; 1200 baud modems and bulletin board access to the internet. The past 14 years working for the IBM; first in the Consumer Division doing relationship marketing, then to ibm.com as a business unit. For 12 years now, he has been obsessed with making sure his internal clients content is found on the web. Lee started doing SEO / SEM before it was cool or defined as a practice. He stole content from ibm.com/software and syndicated the copy on other sites and changed keywords to create links. His secret is don’t ask for permission, beg for forgiveness.

Eric Werner Search Marketing Manager | The Home Depot Eric has left a trail of successful Search Marketing engagements in his wake while assisting organizations to become more aware of how the web can work. Currently managing SEO Content Marketing and Social Local Mobile for The Home Depot, Eric has brought his substantial agency and in-house experience to bear on the challenge of driving SEO revenue and establishing a sustainable competitive advantage.

Coy Gupta (@coygupta) Search Architect | Paychex A leader in digital media and marketing of over 15 years, Coy has led Internet and digital initiatives for major organizations and public companies with great success. Some of the clients served include Toyota, Ford Motor Company, Mazda USA, Universal Studios, Rockstar Games, the DNC party, HKS Japan, Toyo Tires, Aviareps GMBH, Autobuzz and Supply Chain Council.

Noah Gamer (@noahgamer) Enterprise Internet Strategy Development – SEO | Trend Micro Noah is a driven business leader with proven Internet strategy development, Internet marketing, eCommerce, web software development and product management experience in Internet, technology, real estate and security software industries. He had diverse multi-national business experience with a passion towards eBusiness strategy, virtual team building, search marketing and web reputation management. Extensive experiences working with cross organizational stakeholders to create and deliver strategic online applications, web marketing programs and gTLD/ccTLD digital initiatives for global business units.

Jason Lawrence Nazar (@jasonnazar) Co-Founder and CEO | Docstoc.com Jason is also the creator and host of Startups Uncensored, the longest running and most widely attended technology gathering in southern California, which regularly brings together thousands of entrepreneurs, techies and investors. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds a BA from UCSB and his JD/MBA from Pepperdine University, where he was the Student Body President of both Universities. Jason was named one of the “Most Admired CEOs in Los Angeles” by the LA Business Journal, but he’s more proud of his three point shot and ping pong skills.

Michael Nguyen (@dyn4mik3) SEO Strategist | BizRate / Shopzilla Michael Nguyen is Director of SEO for Shopzilla and Bizrate, Inc. He specializes in building large scale SEO platforms and operations. Michael has been involved with web development and internet marketing since 1999. Currently his work involves search engine optimization strategy for Shopzilla, Inc. Michael also serves as a contributing writer for Digital Web Magazine and Search Marketing Standard. A Special thanks to Michael and Shopzilla for sponsoring our first two day event!

Venue and Hotel

Venue
A big thank you to Michael Nguyen and Shopzilla for providing the venue:
Shopzilla Office
12200 W Olympic Blvd #300
Los Angeles, CA 90064

Hotel Information
Of course, you are welcome to find your own hotel accommodations, but why use the time when we’ve picked one out for you?
Coutyard Marriott
10320 West Olympic Boulevard
Los Angeles, California 90064 USA

Rate: $239 (+15.5tax)/night

Be sure to let them know you are attending the In-house SEO Exchange when you call in to get the special rate.

What In-house SEOs Say about the Exchange:

Companies both large and small have a common thread in their comments on the exchange:
 

“It’s where you can get the scoop on juicy off-white SEO tactics, in addition to what works, what doesn’t work, and what Google hasn’t been able to figure out.”
- Attendee at In-house SEM Exchange who sent 3 people to the event

“The course was incredible and I can’t thank you enough!! If i could dream up the perfect SEO course to attend year after year this
would be it!”
- Brian Ledis, Product Developer, Thompson Reuters

“I have been doing SEO for over 8 years now and to me, this is the best part of SMX Advanced.”
-Exchange attendee at SMX Advanced

“The small group atmosphere lets you tap into the collective intelligence of talented search
marketing experts from across the internet. Moreover, by meeting and sharing with these individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.”
-Exchange attendee at SMX Advanced

“It was a great chance to meet top level people at big name companies doing SEO on a broad scale. I would definitely want to attend again, and would recommend it for EXPERIENCED inhouse SEOs, who can really get the most out of it. It is useful for more experienced / senior people; they brought the most to the table and we were able to keep it more strategic than tactical.”
- Attendee at In-house SEO Exchange

Meet Your Facilitator, Jessica Bowman

Jessica is here to ensure a non-stop SEO learning marathon, and is excited to bring you 2-days of that same SEO intensity she brings to the Exchange at SMX, Along with a few laughs and some networking fun time.

Jessica Bowman sat in your shoes, she was an in-house SEO, facing your challenges, unknowns and brick walls. She has been-there-done-that, successfully and now helps in-house SEOs become more successful.

Jessica is candid, and tells it like it is. SEO isn’t easy, SEO requires soft skills far beyond SEO to be a success.

As an outside-the-box thinker, Jessica will make you think differently.

When the best selling SEO book, The Art of SEO, was written, authors tapped Jessica to contribute to the chapter on in-house SEO.

Where did she learn about doing SEO in-house? Jessica was an in-house SEO at Yahoo! Inc., Enterprise Rent-A-Car and Business.com.

Today Jessica consults with the leading startups, the web’s largest .com’s and Fortune 500s on cross- departmental collaboration, running an in-house SEO program, process, strategy and SEO technology.

Jessica runs SEOinhouse.com, the industry’s only consultancy on in-house SEO.

Jessica’s Goals for the 2-day Exchange:
1. You walk out with hands that hurt from taking so many notes!
2. You are emailing people during breaks to get things moving… but do so quickly, because breaks are short so we maximize our time together
3. You have answers to every question you had when you walked in the door

History of the Exchange

In June 2009, SEOinhouse.com first launched the In-House SEO Exchange in partnership with
Search Marketing Expo (SMX). The idea was sparked from the recurring complaints Jessica was hearing from one conference to the next, that “in-house SEO’s face unique challenges and we want a platform to talk about them safely and openly.”

After several discussions with in-house SEOs describing their dream event, the In-house SEO Exchange was born, and it hasn’t left its roots since. It is an event for in-house SEOs created by in-house SEOs. Attendance is restricted to in-house SEO’s only – no agencies, salespeople, bloggers, or media which makes the event a ‘closed-door’ safe haven where people come, eager to freely share and exchange ideas and solutions.

Have a topic you want to share? Submit your pitch