• Need to scale SEO across thousands of pages?
• Struggling to scale link building?
• Have thousands or millions of pages to optimize?
• Struggling with international SEO issues?
• Need to do keyword research at scale?
• Wondering how other SEOs do enterprise-level SEO?
• Want to talk to these leading in-house SEOs about your challenges?

Get solutions to these Enterprise SEO issues, and more!
May 6-7, 2014 | Santa Monica, CA

Who attends?
What can you expect?
Who is speaking?
What’s the agenda?
Where to stay?

Can’t make this event?
Try the In-house SEO Exchange at SMX.


Who Attends

Attendees come from both big brands and smaller niche companies. We’ve had in-house SEOs from:

Inhouse SEO Exchange Attendees

Who is not allowed to attend
Bloggers, vendors, press. We vet the list and do not allow non in-house SEOs to attend.

How In-house SEOs are Defined
“In-house SEOs” are people who work full-time at a company that does not offer search marketing services. If you do not fall under this criteria, your registration will be refunded, and you will not be admitted.

What to Expect

Get insider tips and tactics from some of the best in SEO within an intimate, “fire-side chat” atmosphere. Past speakers have included the industry’s top SEO’s from NFL, eBay, AT&T, REI, BusinessWeek, Shopzilla, CNN and many more.

Trouble-Shoot Enterprise-Level Technical Challenges:
Learn from a room full of seasoned SEOs, how they overcome unique technical challenges that often come from legacy systems. From band-aid fixes and work-arounds, to complete overahauls, someones been there before.

Provide Powerful Reporting:
Discover the SEO metrics you don’t read about. Get real examples of how other in-housers are delivering actionable reporting that raises eyebrows and gets the attention it deserves.

Manage SEO across Departments:
Navigate the politics of an organization with unique strategies from best in class SEO programs. Learn how to make SEO a bigger priority, distribute the workload to other departments, and manage the relationships necessary to make a culture of SEO flourish.

Assess Your Roadmap:
Keep the ball rolling by trouble-shooting the first hurdles in your SEO Roadmap. Find out others’ priorities, and make sure you aren’t missing any opportunities.

Get Bang for Your Buck:
Ask in-house SEOs which vendors are working for them, what tools they can’t live without, and the unexpected places they’ve found extra cash in their organization that have been applied to SEO purchases.

Get More Mileage from your Work Week:
Don’t work harder, work smarter. Find practical ways that how others are making their jobs easier and staying on track.

And Much More!
No topic is off-limits. With the openness and fire-side chat format, the attendees drive the conversation and determine the topics. A few topics we look forward to discussing with you are:

  • Scaling SEO
  • SEO Post-Panda
  • SEO Post-Penguin
  • Canonical Tags
  • Page Load Times (and their impact,
    we’re looking for case studies for speakers!)
  • International SEO
  • Duplicate Content
  • Pagination, canonicalization rel=next/prev
  • Link building – what works, what doesn’t, preferred profiles
  • Website Migrations
  • Powerful reporting, dashboards,
    scorecarding for stakeholders
  • Managing SEO across the organization
  • Managing SEO Strategies across business lines

Register Now

Register for this one-of-a-kind event now. Remember to use your discount code if you have one!



Day 1
7:00 pm: Informal get-together. Come meet your fellow SEOs for bevvies and networking.
Day 2
8:30 am – 5:00 pm: In-house SEO Exchange, Detailed agenda TBD
TBD: SEO Bonding Night – something that lets you get to know other in-house SEOs and have fun along the way
Day 3
8:30 am – 5:00 pm: In-house SEO Exchange, Detailed agenda TBD
5:15 pm: Time to leave the Shopzilla office, and we say our goodbye’s… sniff, sniff.
Day 4
Google Hangout with Jessica Bowman to go through any lingering questions that came up…and to reconnect with your now much missed SEO friends.

Meet the Speakers

Jeff Preston, Disney

Jeff Preston | SEO Manager, Disney

Jeff Preston is the SEO Manager for Disney Interactive Entertainment, responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online and mobile.

Scott Laughlin | SEO Manager – Campaigns & Categories, Walmart.com

Scott Laughlin serves Walmart.com as SEO Manager where he leads a team to optimize campaigns and categories across the site. Prior to Walmart, Scott served as SEO Director for ZipRealty.com, and served as SEO Consultant for BlueWolfGroup.com. Scott holds an MBA from Santa Clara University, a BSBA from University of Denver, attended UC Berkeley, and Lives in Oakland with his fiance, son, and 2 dogs.

Corey Haldeman | SEO Manager, Verizon Wireless

Cory oversees the implementation of SEO best practices across all of Verizon Wireless’ online properties. This includes technical roadmap development, CMS platform optimization, on page optimizations, competitive analysis, SEO copy writing, content strategy, integration with PR & Marketing as well as herding pandas and penguins. Cory has often been dubbed “an online marketing guru,” “funniest Enterprise SEO alive, to date,” and was first runner-up for ‘prettiest eyes” his senior year of high school.

Jeremiah Andrick | Senior Digital Strategist, Logitech

Jeremiah is responsible for online customer acquisition and e-commerce. Prior to that Jeremiah was a Senior Program Manager at Microsoft on the Bing Webmaster Center team and Server and Tools Publishing Platform. Jeremiah is a public speaker and technical blogger on the role of digital strategy in business and on content strategy.

Michael Nguyen | Director of SEO, Shopzilla, Inc.

Michael specializes in building large scale SEO platforms and operations.

Ash Buckles | Global SEO Manager, IHG

Ash Buckles has delivered branded campaigns through search engine optimization, pay-per-click advertising, blog marketing, social media, and ColdFusion development for small and large businesses since 1997. He has split his career as an entrepreneur running a 100 person agency and worked in-house as a director of SEO. Ash co-founded, and hosts, a weekly SEO chat on Twitter to interview experts in the online marketing space. Follow the discussion using the hashtag #seochat

He now leads the global SEO efforts for IHG, one of the world’s leading hotel companies. He oversees analysis, strategy, and execution of global organic revenue growth.

Robin Francis Aguilar | Sr. Manager of Search & Web Content, Autodesk

Robin originally joined Autodesk in 2011 as the Search Operations Manager managing a team of talented search strategists focused specifically on content. Previously she served four years at AOL where she started as an SEO writer and left as a Principal SEO Analyst. She trained business groups throughout AOL in SEO best practices and literally wrote their playbook on SEO process. Prior to her work at AOL, Robin was a writer, editor and researcher for various online and offline publications. When not optimizing websites Robin is a Cordon Bleu trained chef and spent a year post-culinary school reviewing restaurants in Los Angeles.

Venue and Hotel

604 Arizona Ave.
Santa Monica CA 90401

Wyndham Santa Monica at the Pier
120 Colorado Ave, Santa Monica, CA 90401
Phone: 310-451-0676
Rate: $239 for single room, $269 for double room
Book Now

What In-house SEOs Say about the Exchange:

Companies both large and small have a common thread in their comments on the exchange:

“It’s where you can get the scoop on juicy off-white SEO tactics, in addition to what works, what doesn’t work, and what Google hasn’t been able to figure out.”
- Attendee at In-house SEM Exchange who sent 3 people to the event

“The course was incredible and I can’t thank you enough!! If i could dream up the perfect SEO course to attend year after year this
would be it!”
- Brian Ledis, Product Developer, Thomson Reuters

“I have been doing SEO for over 8 years now and to me, this is the best part of SMX Advanced.”
-Exchange attendee at SMX Advanced

“The small group atmosphere lets you tap into the collective intelligence of talented search
marketing experts from across the internet. Moreover, by meeting and sharing with these individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.”
-Exchange attendee at SMX Advanced

“It was a great chance to meet top level people at big name companies doing SEO on a broad scale. I would definitely want to attend again, and would recommend it for EXPERIENCED inhouse SEOs, who can really get the most out of it. It is useful for more experienced / senior people; they brought the most to the table and we were able to keep it more strategic than tactical.”
- Attendee at In-house SEO Exchange

Meet Your Facilitator, Jessica Bowman

Jessica Bowman
Jessica is here to ensure a non-stop SEO learning marathon, and is excited to bring you 2-days of that same SEO intensity she brings to the Exchange at SMX, Along with a few laughs and some networking fun time.

Jessica Bowman sat in your shoes, she was an in-house SEO, facing your challenges, unknowns and brick walls. She has been-there-done-that, successfully and now helps in-house SEOs become more successful.

Jessica is candid, and tells it like it is. SEO isn’t easy, SEO requires soft skills far beyond SEO to be a success.

As an outside-the-box thinker, Jessica will make you think differently.

When the best selling SEO book, The Art of SEO, was written, authors tapped Jessica to contribute to the chapter on in-house SEO.

Where did she learn about doing SEO in-house? Jessica was an in-house SEO at Yahoo! Inc., Enterprise Rent-A-Car and Business.com.

Today Jessica consults with the leading startups, the web’s largest .com’s and Fortune 500s on cross- departmental collaboration, running an in-house SEO program, process, strategy and SEO technology.

Jessica runs SEOinhouse.com, the industry’s only consultancy on in-house SEO.

Jessica’s Goals for the 2-day Exchange:
1. You walk out with hands that hurt from taking so many notes!
2. You are emailing people during breaks to get things moving… but do so quickly, because breaks are short so we maximize our time together
3. You have answers to every question you had when you walked in the door

History of the Exchange

In June 2009, SEOinhouse.com first launched the In-House SEO Exchange in partnership with
Search Marketing Expo (SMX). The idea was sparked from the recurring complaints Jessica was hearing from one conference to the next, that “in-house SEO’s face unique challenges and we want a platform to talk about them safely and openly.”

After several discussions with in-house SEOs describing their dream event, the In-house SEO Exchange was born, and it hasn’t left its roots since. It is an event for in-house SEOs created by in-house SEOs. Attendance is restricted to in-house SEO’s only – no agencies, salespeople, bloggers, or media which makes the event a ‘closed-door’ safe haven where people come, eager to freely share and exchange ideas and solutions.


Have a topic you want to share? Submit your pitch